Network TV ala iTV

Sun Microsystems used for their ad's; the computer is the network. Well, Apple has done it again. The computer is the Television. Or I guess the computer is the stereo, walkman, movie theatre, car audio, family photo album ... you get the picture. Sun was the center of the dotcom boom. I think Apple has lined itself to be the center of entertainment, period. And the weird part is...everyone has been trying to do this practically forever. So, why is Apple successful where others are failing? I think it's the "I need complete control of anything and everything" to deliver a "real solution" attitude. Partnering and shared standards has created confusion, poor quality, no imagination and expense(not to mention no innovation just copy catting). When you rely on others to do their part...you could set yourself up for some disappointments as opposed to if you screw up, you won't mind so much and you will have seen it coming. So, has this realization basically been encapsulated in the recent development and delivery of the Zune? I would say so, but back to the point regarding partnering and sharing. Can't put all the blame on those you rely. They need support too. And I think in this area is the problem with that old school business model. Software was the key for "certain" companies. It hasn't been the case in the most critical of times. Apple never forgot that. Hence, the quality and innovation is blooming across anything remotely connected or derived from it. Get your software innovation in gear and the rest will follow. That's my two cents.